![]() ![]() In a bid to increase its WallStreetBets fluency, quant fund Cindicator Capital posted a job ad in February targeting applicants who were active on the subreddit, asking specifically for someone with good Reddit karma and “free from any mainstream financial brainwash.” We can do one better. If you’re tempted to view the appeal as just an angry, white male phenomenon, be advised that lots of participants not fitting that description will swiftly and savagely correct you. ![]() While the subculture might be perceived as self-destructive nihilism to some observers, it has nonetheless caught on. The forum’s (often gleefully offensive) slang has also made its way into market chatter on other social media platforms and on cable news channels. #Apes strong together wallstreetbets movieBig financial players are taking note of the stocks it trumpets, like BlackBerry, Nokia, MicroVison, and movie theater chain AMC, which had a dramatic surge in its share price over the past month. Since then, the group has ballooned in popularity - rising from a few million users at the beginning of the year to now well over 10 million. In the process, hedge funds and institutional investors that had shorted the dying brick-and-mortar video game retailer were “ squeezed ” out of $11 billion, and some of the “apes” got rich. ![]() Traditional financial firms endured a brutal introduction in early 2021 to the subreddit r/WallStreetBets, a forum full of mostly-amateur traders who describe themselves as “apes” and “degenerates.” Driven as much by a subversive sense of humor and an anti-establishment ethos as by the lure of wealth, the group powered an otherworldly rally in GameStop in January. Now they’re shit-posting, meme-loving millennials and Gen Zers who congregate virtually on Reddit. Years ago, the most rapacious cutthroats in the stock market were slick, suit-wearing Gordon Gekko types. ![]()
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